What Is a Content Strategist? Recruiters, jobs, Salary, & More
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Joined Our Community 150k Creators
Do you see ads or posts relevant to your preferences on social media? Do those posts intrigue you? Do you feel compelled to click an ad you see on social media? How do you think these are so compelling and right on time just when you need them? Sure it's the algorithm you would assume, but to be specific, these are the plannings of the famous “content strategist”.
When you are scrolling through social media, or read a compelling blog that excites you, there is some interesting content that appeals to you. This is all planned by a professional who is responsible to plan and execute the content. Their responsibility widely encircles:
These strategies are focused on the company’s or brand’s business goals and target audience. With these in focus, the content is tailored accordingly for best results.
A content strategist is also responsible for the execution and consistency of the content that is created. They work closely with the content creators to make sure that the content strategies they develop are being followed through.
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Content is the driving factor today. Whether it be a billboard, an ad in a magazine, or social media content, businesses depend on quality content to increase their customer base. Consistency in content publication fosters brand loyalty, which is the key to an increased customer base.
With a new brand forming and establishing every day, the digital world is full of content marketing, because now most businesses focus on their digital presence first and foremost on all major social media sites and mostly on Google. If they have a physical location, Google Maps is their best option to be found by the searchers.
But to appear on top of the search, they need to be consistent with sharing their content. And this is best accomplished by a content strategist.
HubSpot reports that almost 82% of businesses use content marketing as a way of promoting their business, as of 2021. Which increased to up to 70% in 2023. This is evident in the ever-growing demands of content strategists.
Another reason why content planners are in high demand is because they are the ones increasing conversion rate since their job role involves creating engaging content that boosts reach.
Since everything is promoted through content, content strategists are needed by the majority of the niches. In this section, we take a look into who requires them
Content strategists are needed by technology companies that want to promote their tech hardware or software, or their website. The content planner makes plans for the promotion of the services or products the tech company offers.
Marketing agencies are all about content marketing, therefore content strategist’s best shot is at a marketing agency. Agencies need them for managing social media performance, website copy, or for email marketing.
Content strategists optimize product pages, enhance UX, and create content for blog posts, ads, and newsletters for e-commerce platforms. They work to promote the products and services.
Magazines and media outlets need content planners to strategize their monthly content and manage it across the media that the company utilizes for content marketing. They are responsible for maintaining consistency across all media channels.
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There are variations in this job title. Those variations are based on the type of job to be accomplished in any organization. The job role for social media content is different, the job role for website content is different. Let’s take a deeper look at the variations of content strategists.
They are responsible for developing content for websites and social media platforms. They do so after conducting thorough research on the current performance of the brand. Their job encircles
They are responsible for developing content that aligns with the company’s objectives and also speaks to the consumers. As the name suggests, their primary role is to enhance user experience. With the development of content, they are also responsible for managing and maintaining those strategies and improving them when and where necessary.
Their job role encompasses developing content for the promotion of a product. So they fall somewhere between content strategist and product developer since their job is to make strategies for a product and its improvement.
This job type develops content in various languages for different countries and cultures. The same goes for them, they develop, manage, and maintain content execution across whatever platforms and sites they are working on.
They are responsible for creating content marketing strategies, launching marketing campaigns, and measuring results for making informed decisions for improvement of marketing performance.
Their job role is to create content for digital marketing platforms and websites. They manage the planning and keep a close eye on the performance of those strategies. They make changes in the strategies where necessary and improve them for future performance.
This role is related to the optimization of a website or social media content on search engines. They optimize content to increase website traffic and increase visibility on the SERPs.
These job roles are according to the requirements of content marketing and business needs. Their incentives too vary according to the varying job responsibilities. Which we are going to look into in the next section.
According to the stats of different job portals as of January 2025, the average payscale of a content strategist is
The same stats for the year 2022 read
These stats are evidence in themselves that the demands of content strategists have increased with the passing years. More industries need them. And their demands are ever-increasing.
A content strategist is not to be confused with a content producer, who is actually responsible for creating the content for which a content strategist plans. The latter is responsible for planning and developing the strategies and also responsible for executing them. They are responsible for consistency and maintenance. They are needed by all the industries running globally. An SEO content strategist also falls under the same category. They are responsible for optimizing content for search engines. Content is like the blood of the digital world and content strategists are like the kings of digital marketing. This is evident that their demands are ever-increasing with the passing of time.
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