21 Scientific Strategies to Increase E-commerce Conversion Rate
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Attracting customers to your online stores has gotten more difficult in an age when consumers are making more reasonable decisions. Furthermore, the market’s abundance of e-commerce stores gives individuals countless options. They prefer to buy from a store that meets their demands.
However, in recent years, there has been a significant increase in internet sales. Despite its success, the internet store’s conversion rate did not exceed 5%. Therefore, to boost annual sales, e-commerce stores must increase conversion rates and attract customers like never before.
Conversion is a tough nut to crack when there is intense competition and an abundance of options for customers. Without the right plan and approach, the process of converting leads into sales becomes overwhelming.
But, do not stress out. Numerous ways can make this task easier for you. In this blog, we’ll share the 21 scientific strategies that will change the entire game for your brand.
A conversion rate is the percentage of customers who visit your website and take the desired actions, like purchasing your product or service. You can define this action in many ways. All these actions are called conversion rates because they turn a website visitor into a potential customer.
Follow the tips to get higher numbers of conversion rates.
For your e-commerce business, your website is a critical aspect that you must take care of. Speed, personalization, and navigation are some of the most important aspects that you need to focus on. Especially speed, because slow-loading websites means you can lose numerous customers.
According to the studies, a load time of 2 seconds can increase the conversion rate to 1.68%. Whereas a loading time of 3 seconds can decrease it to 1.12% and even more when the loading time is 4 seconds.
Also read : 6 Ways of Increasing Brand Awareness
Rewarding your customers with different incentives is the best way to improve conversion rates. This will make your visitors feel special, and when they feel special, they take action.
Make sure to offer something that can make your customers excited and happy. You can offer any deals or discount coupons.
Customers never spend a penny before checking the reviews on your website. Your reviews and ratings are a great way to gain the trust of your website visitors.
Adorn your website with reviews, testimonials, certificates, or any other achievement to show your reliability to them.
Online shopping using phones has become a trend, and there’s nothing new. Even search engines prefer mobile-friendly websites, so making your website suitable for mobile is crucial.
Use the Google tools to check your website and optimize it for mobile. In case you neglect it, you might not be able to reach the desired number of conversion rates.
While shopping customers provide their personal information and credit card details, which means your customers trust you.
Keep their trust by providing them with the security badge and ensure them that their all information and data will be safe, secure, and confidential.
When people visit your site they might have some doubts and questions that need to be cleared.
Providing the live chat option to them will make it easier to contact you and clear their doubts. On top of that, it also helps in boosting sales.
On your website, everything should be smooth and seamless. Test your website and remove all the unnecessary elements and unwanted pop-ups to improve its functionality.
It takes a few minutes for visitors to react and a messy page can make them leave, therefore providing them with a clear page.
Creating an account sometimes feels like a barrier to people and they can leave your site to avoid making an account, lowering the conversion rates significantly. Plus, many feel reluctant to create an account on a new brand and manage another password.
Implement a guest checkout option on your website to make shopping convenient for first-time buyers and increase conversion rates simultaneously.
Customers give up on the purchase when they have to go through the intricate process of checkout. Unexpected costs, the requirement of creating an account, and unnecessary hurdles can lead visitors to leave your website.
Make the checkout process as easy as possible, eliminating all the unwanted obstacles to reduce cart abandonment.
Offering multiple payment options can significantly increase conversion rates, boost sales, and improve the user experience.
Customers prefer to shop from the website where they can pay through the most convenient method.
In the world of online stores, high-quality images play an important role in building trust with customers. In addition, it is the only way to interact with your customers.
Make sure to use high-quality and clear images of your products to make your site influential for people.
Speak directly to your customers by writing an optimized web copy for your site. Telling people about your unique selling propositions is the backbone of your whole website.
Make it clear to your visitors why are you the best choice for them from your product pages to your blog posts. Be honest with your customers and see those conversions climb like never before.
95% of customers check your social media profiles before making further moves. So, use the power of the customer reviews here.
Customers’ trust increases when they see positive reviews about your products or services, and social media is the best platform for that. To increase conversion rates, it is important to maintain your social sites and interact with your customers.
Also Read : Why Social Media Marketing Is Important For Startups In 2025?
A compelling CTA with catchy headlines is the winning technique to increase the conversion rates for your website. Whether it’s about nudging customers to avail of an irresistible offer or making them hooked on your website, a stronger and more engaging CTA can be the game changer.
People prefer videos more as compared to contextual content, especially on social media sites. Integrating videos on your website about your products can also boost conversion rates.
Ensure your videos are of higher quality with great voice delivery. You can use these videos across all your channels to attract customers.
Providing free shipping to the customers is the costliest thing to do but it is the most important one. According to the studies, a whopping 50% of customers do not end up placing orders because of the extra costs such as shipping.
To optimize the conversion rates, must offer free delivery to your customers as they are likely to spend more than the minimum order when the shipping is free.
Your product page is the first place that customer will visit and their response there will make an impact on your conversion rates. Create separate pages for each product and provide detailed information about them. Additionally, do not forget to take high-quality pictures of your product to share on its page.
Make sure to highlight every angle of your product to make them look their best when viewed by customers online.
Your customers are the reason you make money so keep them in your mind at every step of the way to make your e-commerce business successful. Provide them with stellar customer service. Try to answer all the possible questions in the FAQs section, and provide detailed product descriptions and additional tips for taking care of the product.
Plus, make sure customers have an easy way to contact you. You can create a contact form or an email address specifically for your customers.
Once the visitors come to your website, give them a reason to stick around by providing high-quality content on your site. Not only does this establish you as a niche leader, but also helps in boosting the conversion rate.
Consider providing a video tutorial or a blog post about your products. It will make your customers feel that they are getting something extra by interacting with you.
SMS marketing is a great way to interact with your customers. SMS Marketing has a response rate of 45% compared to only 6% person of emails. SMS can be sent immediately, and customers can read them quickly at their convenience, while emails may not be seen for days and weeks.
It is also the best way to re-engage your customers who have shown interest in your products or services, by offering them special discounts or savings offers.
When it comes to improving e-commerce conversion rates, exit intent pop-ups are a great way to do that. You can display personalized exit intent pop-ups with an offer when the customers are about to leave the website.
Conversion rate optimization considers the user experience as a whole. By implementing the above-mentioned strategies, you can effectively improve your user experience and experience a massive increase in conversion rates.
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