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Are you aware that customers who received offers or notifications from a nearby merchant visited the store 79 percent more frequently and 65 percent of those trips resulted in a purchase?
One strategy to engage mobile consumers and draw them to your company is geofencing marketing.
When mobile marketers utilize this strategy to market goods and services, customers receive personalized content based on their wants and interests.
By utilizing this digital marketing strategy, marketers can even turn an existing application into a potent tool for capturing potential customers and improving user experience.
You may ask yourself, "What are those marketing strategies?" Be at ease. We are willing to assist you.
One alternative that could assist you in creating your brand is geofencing marketing. Both big-name enterprises and small enterprises can utilise this. People don't hear much about it, though. Let's attempt to comprehend it more fully.
It essentially tracks data from your handsets using location-based ad delivery and the GPS position tracker on your mobile device.
Thus, a business owner selects a particular border to target when they engage in geofencing marketing. When they arrive at that area, they present their advertisements to their target demographic.
Every local search engine optimization company uses smartphone tracking to create a virtual fence around that spot. Mobile phone advertisements for the company will appear to anyone who enters this virtual fence.
Your target market is crucial in geofencing marketing. Thus, it’s critical to know the identity and necessity of the target audience.
Geofencing marketing requires deep insights into the demographics of the areas that make up your target audience.
If you want to set a target area that will yield results, it is crucial that you understand your audience and what they want. You should also make ads that make viewers curious to watch further and thus make a purchase.
When you interact with your customers on the social media platform, ask them questions about your products, services, or company.
When businesses learn about the advantages of geofencing, they often become overly enthusiastic and build enormous geofences.
Thus, constantly maintain your borders compact and tiny. Establish a border that allows customers to quickly visit and pick up whatever they want to buy from your business, just a 15–20 minute walk away.
For example, Starbucks has compacted its boundaries and uses geofence as well.
Within ten minutes, Starbucks established its boundaries, and as soon as customers enter those boundaries, they are notified of available deals or discounts.
For instance, Phil received a notice saying, "You are near Starbucks and currently your favorite drink, vanilla latte, is on discount of 50%," as soon as he stepped inside the fence that Starbucks had built.
Which is more doable? Respond to this: "Today only, purchase one entrée and receive one free!" or "Today only, buy one entrée and get one free." "Please stop by our dinner special," or "Please stop by our lunch special." Although you are encouraging consumers with each, the first call to action is much clearer and more concise (CTA)
It's also critical to keep in mind to produce advertising that isn't self-serving or spam and comes with good geofencing marketing cost. When promoting a new product, urge consumers to try it first rather than pushing them to buy it. Using this approach, you're automatically guiding customers through the buying funnel.
I'll give you an example to assist you understand it better:
Burger King presented this advertisement on a customer's smartphone when they entered the geofence they had set up, inviting them to click the "order now" action button to view their "50 stunner menu."
Always monitor the success of your digital marketing and geofencing efforts.
Check your website, app, and social media platforms for any post-related complaints. Creating content is a continuous process, and the guideline ensures that the content meets the customer's needs. You ought to know how well your promotion and campaign are performing for you across all platforms.
Frequent data assessment is one way to increase the efficacy of your geofencing marketing and other current digital marketing. Without at least one, you cannot gauge the effectiveness of your marketing strategies.
You may determine your geofencing ROI by using websites such as Technavio.
Other targeting strategies such as these can also be utilized in geofencing marketing.
A) Contextual targeting: This is a targeting option where an advertisement appears next to a news article about a nearby restaurant that is relevant to the page's content.
B) Content Targeting: This is a keyword targeting technique that concentrates on the search phrases as well as the goal. Make sure to include details about your private dining room and options if you have content for the term "restaurants with private dining spaces."
C) Retargeting: This digital marketing strategy displays ads to users who have previously viewed a product on your website, perhaps after visiting your store.
D) Day Partying: Ad scheduling is a technique for focusing on customers at particular day hours. If your target population is active only during the week, you may restrict your marketing to Monday through Friday, for example.
The Burger King Whopper Detour is one of the most used geofencing marketing tactics. It is a classic form of geo-conquesting, a geofence technique designed to take customers from competitors.
This was the campaign’s course, and it did not consider the needs and experiences of the people that the campaign was supposed to advocate for. To monitor McDonald’s activities, Burger King installed geofences around McDonald’s restaurants.
The geofences included locations where customers could order a Whopper burger for just one cent through the latest Burger King app version.
Following that, it guided the customer to collect their food from the nearest Burger King through directional instructions from McDonald’s. This experiment made Burger King widely known and witnessed more than a million app downloads within a few days.
Then it launched instructions from McDonald’s to the closest Burger King for the customer to come and pick up his/her food.
This experiment was a popularity boost for Burger King. It received a lot of attention, and thousands of people downloaded the app in a few days.
Amongst the fast food companies, Taco Bell is not shocked to employ geofencing marketing.
Besides, Taco Bell has always been at the forefront of social media adoption, such as Snapchat and other social media channels, where for them, social media is only used to advertise Doritos tacos. Waze branding features map pins,, and Taco Bell was the first company to buy them for use in the enhanced social mapping software.
Taco Bell has applied Geofencing through GPS Maps and placed the call to the action button like ‘Info’ or ‘Go there’ for the box of 12 Tacos, regarding which users could quickly move into the option to purchase it.
Here, we've covered the best geofencing marketing tactics, their advantages, and some helpful examples to help you grasp the concept.
If you operate a local firm, you must implement this plan as; naturally, you would like to attract a growing number of local clients.
One marketing tactic that could help you build your own brand is geofencing. Large and small businesses can both take advantage of this service.
All it takes to provide location-based advertisements is tracking information from your smartphone. It utilizes your phone's GPS position tracker.
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